oztam
Oztam is an Australian research company, the official source of television audience measurement, covering all the major cities in Australia for free-to-air TV and for subscription TV. We were initially engaged by them to help launch the start of a new technology. Time Shift was an innovation developed to measure television ratings with even greater accuracy. The launch included testimonial videos from all key players, print ads to for both Adnews and SPAA publications, animated banner for the existing website, bags, boxes of chocolates, customised t-shirts all culminating at a gala event at the Art Gallery of NSW.Â
Print campaigns from 2009 to 2011 appearing in both Adnews magazine and SPAA publication. Â
The animated ecard was a collaboration with PD Sharma. We hired Matthew McGuigan from Hospital Hill Recordings to write the score.